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[personal profile] ahka

Not long ago, I was writing about 360 Reach and branding assessments that I learned about from MCDA conference.  I promised to myself to post the results.  This program sent out e-mails with questionnaires to the people I indicated that I wanted to describe me and got 54% response back at which point I stopped collecting more information. 

It was pretty cool to see how other people see you and compare it to how I see myself.  I did not learn much new from this process.  However, it was very amusing to see the projective exercise where people had to compare me with type of cars and type of household appliances, indicating why they picked one or the other.

I guess that was fun part of the assessment.  So, here we go… It is all me in the eyes of my friends and co-workers:

Projective exercises

Type of Car:
? (1)
a toyota camry - steady, reliable, powerful but without unnecessary frills (1)
a van that is very comfortable to carry many passengers (1)
a volvo - reliable, practical and loved (1)
honda accord, small, relible, nice exterior (1)
honda, (1)
i am not a car person, so something reliable and trustworthy. (1)
land rover - adventure (1)
lexus: reliable,elegant,popular,roomie. (1)
maxima-elegant yet powerful (1)
mustang. horsepower. (1)
porche, beautiful, good engine, runs smoothly, lots of power and drive, (1)
something reliable (1)
toyota camry. toyota is a brand that is well known because of its dependability and quality. the camry is a step up from a corolla (the basic toyota version), which describes anna's drive to be more than just basic when dealing with others. (1)
toyota, (1)
toyta camry (not fancy - but reliable) (1)
volkswagen (1)
volvo s40 - designed to save lives (1)
vw bug, she is peaceful (1)

Household Appliances:
microwave oven (1)
? (1)
a nightstand. she is there when you need her. (1)
apple computer: reliable, smart, good looking, easy to operate. (1)
conventional oven - fills the house with comfort (1)
drier with a softener (1)
fan(to keep others cool) (1)
freezer, she is always cold (1)
heater-warm and continuously working (1)
i don't know (1)
microwave, because everyone needs one reliable thing (1)
oven - brings good staff, warm person (1)
router, directs traffic, keeps everything running, links to everyone (1)
something reliable and trustworthy. (1)
stove - warm and caring (1)
teapot (1)
the heater - bringing warmth and security to everyone around her (1)
the trusty spatula that you use everyday because it works well and you can always rely on it (1)
toaster oven. multi purposes. (1)

Date: 2010-06-18 08:17 pm (UTC)
From: [identity profile] i12bmore.livejournal.com
I've done this exercise before but using animals. It's surprisingly eye-opening.

Date: 2010-06-18 08:39 pm (UTC)
From: [identity profile] agusovsky.livejournal.com
I picked those 2 categories, there were other options like dogs, cereals, and something else, I don't remember.

Date: 2010-06-21 03:18 pm (UTC)
From: [identity profile] http://users.livejournal.com/_milashka/
This is too funny! I also used reliable in describing you. In fact, my answers matched with at least one more in each category :)

Date: 2010-06-21 04:15 pm (UTC)
From: [identity profile] agusovsky.livejournal.com
it is funny, I cracked up on the "a nightstand." is it an appliance? :)

Date: 2010-06-21 04:21 pm (UTC)
From: [identity profile] http://users.livejournal.com/_milashka/
Hey, come on! One of my appliances was "a fork" :)))

Date: 2010-06-21 04:33 pm (UTC)
From: [identity profile] agusovsky.livejournal.com
LOL :)))

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